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Idea Validation - Product-market Fit
5 Early Warning Signs Your Idea Might Not Be Market-Ready
It is super exciting to launch a new business or product. The energy of creativity can drive you forward and energise you, making you feel terrific. However, skipping critical validation steps can lead to costly mistakes down the line despite all this excitement. Many entrepreneurs dive headfirst into building without genuinely understanding if this idea …
Marketing - Marketing content
Using marketing content to minimise the impact of COVID-19 on revenue
With the current world wide crisis situation around Covid-19, business has changed for a lot of us and we have to consider the power of marketing content to minimise business risks. I have been wondering how very specialised consulting businesses can go about doing work online and outside of their physical borders in order to …
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