Idea Validation - Product-market Fit
It is super exciting to launch a new business or product. The energy of creativity can drive you forward and energise you, making you feel terrific. However, skipping critical validat
ABOUT US
After 23 years in the product innovation and product development space, the team at Sparks and Bolts have a solid consulting framework and methodology that covers everything you will need to build a product organisation, develop a go-to-market strategy and business plan, build a product, handle a new product launch or assist you with existing product repositioning. From idea to launch including user experience, product management, product marketing, delivery management, product engineering, site operations and service management.
OUR SERVICES
The following options all form part of your product launch, product innovation and product repositioning strategy.
Business idea validation
It is important to perform business idea validation before embarking on product development and product repositioning. Before spending too much money on product development some idea validation can be performed at a fraction of the cost of full product development and you can make a decision on how to proceed within 3 weeks.
Target market description | Early adopters
Target market description is critical to determine your early adopters as well as understand the target market or target audience you selling to. Early adopters are the first people that would buy your product or service and thus guarantee immediate revenue that will setup your business for success. It is not just important to know your target market, but to know who will be the people who will buy your product first.
Go to market strategy
Ready, Set, Go! Get in front of your target audience or target market at the right time and the right price, while making your target audience love your product or brand to increase sales and customer affinity. Go to market strategy includes but is not limited to product launch plan, marketing strategy and marketing plan, sales strategy and sales plan, pricing strategies, revenue models and so much more.
Marketing strategy | Marketing plan
To support your direct sales strategy you need to leverage on different marketing channels to feed leads to your sales team by realising your indirect sales strategy, to build brand awareness and to get in front of your target market. This includes marketing channel selection and monitoring, marketing content definition and distribution, advertising budgets and PR.
Sales strategy | Sales plan
You need a direct sales strategy and an indirect sales strategy. You need to build a sales pipeline. A key part of a sales strategy is to define how you going to generate leads, what marketing content to put in front of a potential lead and how to follow up with them if they do not respond to your first call. You also need to monitor your sales team by setting sales targets, monitoring lead conversion rates and quantifying the size of your sales pipeline.
Pricing strategy | Pricing method | Pricing approach
Each business has a unique set of value items that makes up its business model. At Sparks and Bolts we assist in defining your value pricing model and value pricing strategy by linking your pricing to the key elements of your value proposition.
Agile Product Delivery
A critical component of product launch is getting your product out the door. We specialise in the implementation of agile development practices to support your agile product delivery. This includes: requirement definition, setting up of tools to support it, technical design approaches, devops pipelines, operational workflow processes, customer support and service desk.
Tit bits, tips, news and Q & A's
latest posts, stay updated
For interesting tit bits, tips, news and Q & A's please watch this section.
Marketing - Marketing content
With the current world wide crisis situation around Covid-19, business has changed for a lot of us and we have to consider the power of marketing content to minimise business risks. I have been won
